We know that the decision to start a website or update an old one is a difficult one with a lot of accompanying questions. We pride ourselves on education and transparency. Our goal is to make you feel comfortable that we are the right choice to bring your vision to life. With that being said, we've compiled a list of frequently asked questions from our clients that we feel might be helpful. By all means, if there's a question you have that you don't see an answer to, please don't hesitate to contact us! We're here to help.
What is the difference between a full website and a landing page?
You know when you ask a friend if they know of any good...babysitters, or bakeries, or HVAC companies...whatever...that they’d recommend and they respond, “Yes! I love XYZ! Check them out! Their website is XYZ.com” Then you go to the website, land on their homepage and…have no idea what to click. Sure, they probably do offer the service your friend said they did. They’re probably great at it. But they offer about 10 other services too. So, you’re lost. It’s just too much.
A landing page usually has a specific call-to-action and typically captures information from the visitor, whether it’s just a name and email or a full form. A landing page serves one particular purpose and is not targeting a wide audience.
How much does web design cost?
Complexity of site - Do you need an e-commerce site or any sort of payment processing? Do you require any sort of API integrations?
Domain and hosting - Do you need us to help with domain and hosting or will you provide your own?
Images - Will you provide high quality, non stock images?
Copy - Will you provide copy?
Age of site - Are we updating your current site or creating a new one? Believe it or not, creating a new site can actually be less expensive. Legacy sites from prior developers tend to require extensive clean up before we’re able to get started.
What is a domain and how much does it cost?
Your domain is your website address – i.e. www.garrisonagency.com. This can be purchased from a registrar like Go Daddy. Your domain is one of the most important pieces of your website, as it’s what users will use to access your site. We recommend a simple, short domain that’s relevant to your business with a .com extension. Try to avoid special characters if possible. For example, garrison-agency.com is not as easy for customers to remember as garrisonagency.com. Generally speaking, domain names cost around $2 – $20 per year. The cost of your domain is not included in your Garrison Agency invoice. This is a purchase you’ll need to make on your own, as it’s something you will own.
What is website hosting and how much does it cost?
All websites must be hosted on a web server. This is where the files (code, images, etc.) that make up the site are stored. The complexity of your site will determine your hosting needs. Typically, more complex sites, like WordPress, e-commerce or sites with API integrations, require additional server hosting setup. We use Amazon Web Server (AWS) hosting here at Garrison Agency. The cost for this setup is included in your initial invoice and runs between $200.00-300.00 + yearly costs of the server itself, between $10 - $45/yr. Less complex sites, like informational type sites or blogs typically do not require additional hosting setup or costs.
What is copywriting?
Copywriting is the obsession of every word within a branded piece. Some call it strategic or persuasive writing. The ultimate goal of good copywriting is to encourage the reader to take action. Copywriting can come in many forms:
SEO Meta Descriptions
Real Estate Listings
Video or Audio Scripts
How much does copywriting cost?
What's the difference in content writing and copywriting?
Both copy and content writing should reflect a brand's voice and tone. They both should be emotional, concise, empathetic and consistent. It's when copywriting encourages the reader to take action, that content writing is more educational and informative. Blogs, for example, fall under content writing services. Other types of content writing are articles, magazine features, biographies, social media content and newsletters.
What is SEO?
Search engine optimization is a complex and ever-changing beast. At its core, the purpose of SEO is to increase traffic to your website by optimizing your website's organic search engine results. Simply put, a website needs effective SEO to be found online.
How much does SEO cost?
What's the difference in SEO and PPC?
The most popular analogy used to explain the difference in SEO and PPC is the real estate analogy. PPC, or pay-per-click advertising is the big, fancy vacation rental that you spend more money on for special occasions and only for a limited amount of time. It's not yours to keep. It'd get pretty pricy and unsustainable. Plus, when someone else bids higher than you, you get kicked out of your spot.
SEO on the other hand, is your home. It's where you live and invest the majority of your budget. Like your home, SEO requires maintenance and upkeep. That work that's done though, it's yours to keep. No one can take it away. It stays with your website as long as it's live.
What's included with SEO services?
Do you do social media marketing?
We do not currently offer social media marketing as a service. We know. It's on our wishlist too. As a boutique marketing firm, providing the absolute best, most high quality service possible to our customers is our highest priority. We're perfectionists and we believe in giving 100% to 100% of our customers. We understand the time requirements involved in great social media marketing and at this time we're simply not able to commit that to each and every customer for social media.
Can you help me run paid ads?
Do you do graphic design?
Yes and no. We are not graphic designers by trade. Can we design graphics? Absolutely. If you need content created for your site or even an Instagram post created to match a page we designed on your website, we've got you covered. While we don't offer graphic design as a stand alone service, we can help with some things. Don't hesitate to ask. If it's not something that we're able to help with, we have a couple of amazing graphic designers that we work with regularly to whom we can refer you.