
SEO Coaching Classes
Have you heard terms like keywords, backlinks, or indexing - but aren’t sure what to do with all of them?
Have you tried do-it-yourself SEO tricks - but have trouble keeping up with all of the Google updates?
Or maybe the most irritating, have you gotten those calls or emails from the pesky and pushy sales people telling you that your website isn’t ranking and how much they can help?
Are you tired of these questions and want to get to the point?
SEO is the daily, weekly, monthly, lifelong goal of teaching Google (and other search engines) how to…
1) Find a website and…
2) Send the right visitors to it.
SEO is about optimizing your website for search engines (search engine optimization, see you’re already learning!) both technically on the backend and structurally on the front-end.
It’s a constantly moving target. Google updates its algorithm up to 9x a day! That’s hundreds, sometimes even thousands of times a year. Keeping up can feel intimidating even to the best of us.
Yes, there is some tracking keywords. There is also a bit of data to sort through. Honestly though, SEO is about understanding search intent. That’s the best part. It’s Nikki’s favorite part. Why? Because it’s the part that’s about people!
Getting into your customers’ heads and trying to figure out, based on guided data and analytics - what, why, how, when, and where they’re going to search next…that’s where the real fun begins!

Nikki’s SEO Coaching Classes will leave you feeling well-equipped with not only a solid understanding of SEO, she will also teach you the skills you need to continue honing that understanding on your own so that you can focus that constantly moving target closer and closer to your unique business goals.

Here’s what you’ll learn from SEO Training Classes with Nikki:
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What is SEO?
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Why is SEO important for your small business?
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SEO Terms
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SEO Tools and Resources (free and paid)
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SEO vs PPC
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EAT for SEO
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SEO Copywriting
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How to build a Competitor Matrix
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On page SEO
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SEO Audit Checklist
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Backlink building
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Keyword research
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Google Product Introduction
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Google Business Profile Optimization
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Google Search Console
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Google Keyword Planner
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Ren Caldwell
Owner - RensWebs LLC
"I've been working with Nikki at the Garrison Agency in a professional capacity for 1.5 years. Her continually up-to-date knowledge of the ever-changing landscape of all things SEO and Google and really helpful. I function in a visual branding and digital marketing capacity and rely on Nikki to compliment my efforts with her work on the technical meta/schema/SEO side of things. She has been fun to work with and you can tell she really enjoys the work she is doing - and it shows in the rankings and results too!!"
What's the Catch?
You might be wondering, why would we share these secrets when we offer a monthly SEO service? You know, why buy the cow when you can get the milk for free?
Well first, the milk ain’t free. Our monthly SEO services start at $325.00 and some of our favorite customers are the ones who encouraged us to create this class. They’ve been the willing Guinea pigs on the other side of countless Zoom calls, phone calls, emails, and texts with Nikki. They’ve asked all the right questions and worked out all the kinks, so that she knows just where to start with such a broad topic.
Also, we’re a boutique firm. So, we only leave a certain number of spots open for monthly SEO maintenance clients. We’re big believers in quality over quantity. This means when that roster is full, coaching classes open!
We realized that our favorite customer interactions were the ones who we worked closest with, who asked tons of questions, who we were able to teach along the way. Bonus! Their sites, without fail, performed better and saw results more quickly, on the SEO front, too.
So, why not turn the favorite part of our job into something that can help other small businesses grow, too?
Are you ready for the real secret? There are no secrets. Just years of experience, trial and error, and a genuine love for growing small businesses that we get to share with you.
So, let’s get started!
Spots are limited! We want to make sure we can give everyone who signs up for a coaching experience the attention they deserve. So, don’t wait!
The Details
Where: Zoom (we’ll email you the link with your signup confirmation.)
Cost: $150.00 per business, per session (max 3 ppl per business)
