Health & Wellness Case Study - Local SEO
Where We Started
When this health and wellness practice came to Garrison Agency, it was just getting started. The goal was straightforward: grow the client base, establish a strong reputation, and build a practice that could continue to expand.
We started with a new website and a Google Business Profile, building the foundation for long-term organic search visibility. From the beginning, our approach centered on understanding what people were looking for, creating genuinely helpful content, and strengthening the practice’s experience, expertise, authoritativeness, and trustworthiness (E-E-A-T).
We made writing for humans, not search engines, a priority and tried to create content people would find genuinely useful. We put in the work on this site, especially in the first 2 years, but we continue to meet monthly and work hard to satisfy search intent to this day.
The Results
Over time, the website's organic search visibility increased substantially.
+531
Organic Search Impressions
34,700 to 219,000+ monthly impressions, July 2022 to July 2026
+960
Page-One Search Visibility
Monthly impressions from page-one search rankings grew from 8,400 in 2022 to 89,000+ in 2026. That's over 10x the page-one search visibility in four years.
34.1 -> 15.7
Average Search Position
A substantial improvement in average Google search visibility
+256%
Google Business Profile Views
1,581 to 5,636 monthly views — a 3.6× increase in Google Business Profile visibility.
20+
Team
Members
From one practitioner to a growing practice with a support staff
"We've been working with Nikki and her team at The Garrison Agency since the very beginning of our company, and their work has been nothing short of outstanding. They are results-driven, highly communicative, and take the time to educate us on their strategies every step of the way. We especially appreciate the detailed analytics they provide to back up their work-it's clear they know their craft inside and out.
As a husband-and-wife team, they bring a boutique, personalised touch that makes all the difference. They're truly the best in the valley and there's no other agency we would recommend."
Growth Beyond the Website
The growth went well beyond the website. What began as a practice with one practitioner expanded to a team of more than 20 people, including support staff. The practice added services, opened two additional offices, and earned multiple industry awards.
Organic search was an important part of helping prospective clients find the practice. By building visibility around helpful, relevant content and maintaining a strong online presence, we helped create a foundation that supported the practice as it grew.
The practice's expansion reflects many aspects of running a successful business. Our role was to strengthen its online visibility, consult on local SEO practices, and help connect people searching for their services find their brand online.
A Long-Term Approach to SEO
We believe sustainable SEO comes from doing the work consistently—not chasing shortcuts or trying to game an algorithm. For this practice, that meant maintaining helpful website content, strengthening E-E-A-T, and continuing to build on the technical and content foundations established at the beginning. The work evolved alongside the business, supporting its online presence as the practice and its offerings expanded.
The result is a long-term client relationship and a website that reaches substantially more people through organic search than it did in its early days.
What About AI Visibility?
As people increasingly turn to AI tools, like ChatGPT, AI Overviews, Claude, or Gemini for recommendations, we're seeing evidence of that shift in our clients' real-world results. Customers have contacted this practice after being told by their preferred AI tool to reach out to this brand.
A Bonus Challenge - Building YMYL Trust
Health and wellness websites fall under Google's Your Money or Your Life (YMYL) category because the information they provide can affect people's health and well-being. That means accuracy, credibility, and trust are especially important. These sites are judged more harshly because of this. Good thing we like a challenge!
Our approach went beyond optimizing pages for search terms. We focused on E-E-A-T and creating genuinely helpful, people-first content; clearly communicating the practice's expertise and qualifications; strengthening its online credibility; and maintaining a technically sound website with clear, consistent information.
These same foundations help AI systems understand a healthcare practice, its services, and the information it provides. While no SEO strategy can guarantee traditional rankings or AI recommendations, we believe building a credible, useful online presence is essential to earning visibility in an industry where trust matters so much.
Want to Build Stronger SEO and AI Visibility for Your Local Health & Wellness Clinic?
Good SEO (yes that includes AI stuff, too) takes time, consistent work, and an understanding of the people you're trying to reach. We specialize in helping health and wellness/YMYL, service-based, and local businesses build search visibility through thoughtful strategy, useful content, and ongoing SEO maintenance.
Let′s talk!
Nikki and Chris are incredibly knowledgeable and an expert in their field. There is no one else I’d recommend before Garrison Agency for any SEO, copywriting, and web design. They don’t leave you hanging. I appreciate their continuous follow up an follow through as well as their amazing communication. I highly recommend them!
Angela Reiter, LMT
IT Massage & Bodywork
I cannot recommend them enough for assisting with SEO and help with the website, Google and Yelp. They’ve kept me on track and have helped my business tremendously. You won’t regret working with them!
Dr. Konner Ackerman, DC
Elevation Spine & Sports Med
They’re absolutely fantastic to work with! Nikki is incredibly responsive and when I have a question she explains it in a way that I can understand. If you follow their strategy you will be amazed with the results! Anyone looking for a website builder or an SEO company needs to give these guys a call. You won’t be disappointed!
Chas Karakey
Claibourne Counseling