Manufacturing Case Study - National SEO
Quick Summary
An aluminum foundry and CNC machine shop with nearly 80 years in the manufacturing industry had a website that sat idle in search results, with no meaningful SEO behind it. Here’s how technical SEO and a stronger content structure built its visibility and put it in front of potential customers.
Where We Started
When we began working with Precision Enterprises in March 2024, its website was generating approximately 1,400 organic search impressions per month.
They had a wide range of in-house capabilities and decades of expertise to offer, but their online presence wasn't reaching the same potential audience.
Manufacturing SEO has its own challenges. Buyers may be researching materials, capabilities, processes, or potential vendors long before they're ready to request a quote. The website needs to communicate what the company does clearly enough for both search engines and prospective customers to understand.
Our focus was to build that foundation and help the website better reflect where Precision stood today in terms of reputation as a foundry, what they build, and for whom they build it.
A Long-Term Approach to SEO
We approached the website as a connected source of information, not simply a collection of individual pages.
We worked on technical SEO by looking at the underlying elements that help search engines crawl, interpret, and index the site.
Once we made sure the site was ready for the information superhighway, we focused on helping to communicate Precision capabilities and answer the kinds of questions buyers have when researching a manufacturing partner.
We connected the dots of all the content we created, by adding internal links between relevant pages, helping establish clearer relationships between Precision's capabilities, services, industries, and supporting content. These entity relationships were a game changer because search engines need to understand not just individual words, but how the people, services, processes, and topics on a website relate to one another.
The goal wasn't to create pages simply to increase the page count. It was to build a more complete, connected picture of the business.
The Results
Since March 2024, the website has made significant progress in organic search.
+3,514%
Monthly Organic Impressions
Approximately 1,400 → 50,600
About 36 times the original monthly volume.
23.7 -> 10.1
Average
Google Position
Moving substantially closer to the first page of results.
102 -> 2,850
Internal
Links
A more connected website structure.
+94%
September Year-Over-Year Impressions
26,100 → 50,600
I have worked with the Garrison Agency now for almost a year. I was not a firm believer in SEO but wanted to give it a try. We are a typical manufacturing company that was somewhat lagging behind in all things 'Google'! I never would have believed that Nikki and Chris could get us top rankings in not only Google, but also Bing and Duck Duck go.
We supply 100's of customers in several different industries across the USA and Canada. Our sales model included manufacturers' representatives along with our own salesforce. We also participate in several trade shows every year.
What surprised me the most was the Garrison's Agency's efforts to rank our website in the top listings and put us in front of new customers so quickly. They have outperformed all our other combined sales efforts in bringing in new business. The Garrison Team is now our 'top salesperson'..getting our website in front of the exact people/companies we want to do business with.
A new customer's first PO for us can be sizeable. And our customers stay with us for years. And during those years, they design new parts that we can produce for them.
For us, the ROI with the Garrison Agency is a no brainer. The return on investment is so easy to measure. Anything that comes in through the internet is trackable to Garrison's efforts. Don't hesitate to reach out to Nikki or Chris.
Precision Enteprises
From Search Visibility to Commercial Opportunities
For a manufacturer, more search visibility is valuable when it helps the business reach the right buyers. Precision has shared updates with us about six-figure annual deals connected directly to our SEO work. Stories like that make us completely giddy. The results aren't limited to a chart in Google Search Console. The work is helping the foundry get in front of potential customers researching manufacturing capabilities and evaluating vendors.
SEO isn't the only factor in closing a deal. Sales conversations, pricing, capabilities, timing, and customer relationships all play a role. But helping the right people find the foundry is an important part of the process.
The goal isn't traffic for traffic's sake. It's visibility that creates meaningful sales qualified leads so that when they finally do reach out, the sales guys can just generate a quote and the job is done. Our goal was to make the Precision website a 24/7 member of the sales team for the foundry and that’s what we did.
What This Case Study Demonstrates
• Technical SEO and content need to work together.
• Internal links can help search engines understand how a business's capabilities relate to one another.
• B2B buyers may research vendors long before they're ready to buy.
• Organic visibility is more meaningful when it reaches the right audience.
• Search performance can be connected to commercial outcomes, not just rankings.
Nikki and Chris are incredibly knowledgeable and an expert in their field. There is no one else I’d recommend before Garrison Agency for any SEO, copywriting, and web design. They don’t leave you hanging. I appreciate their continuous follow up an follow through as well as their amazing communication. I highly recommend them!
Angela Reiter, LMT
IT Massage & Bodywork
I cannot recommend them enough for assisting with SEO and help with the website, Google and Yelp. They’ve kept me on track and have helped my business tremendously. You won’t regret working with them!
Dr. Konner Ackerman, DC
Elevation Spine & Sports Med
They’re absolutely fantastic to work with! Nikki is incredibly responsive and when I have a question she explains it in a way that I can understand. If you follow their strategy you will be amazed with the results! Anyone looking for a website builder or an SEO company needs to give these guys a call. You won’t be disappointed!
Chas Karakey
Claibourne Counseling