Specialty Food & Event Services Case Study - Local SEO
Quick Summary
How a long-term SEO strategy helped a specialty food and events business offering custom cakes, wedding cakes, dessert catering, and ready-made bakery treats. build organic visibility as it expanded into a multi-location brand with consistent top organic SERP page one and AI recommendations YoY.
Where We Started
When we began working together in 2020, Silver Rose Bakery had a fairly new website, and a not yet optimized Google Business Profile, no significantly established search history, and a very small existing base of online reviews.
The owners wanted to grow. They needed prospective customers to find the bakery when searching for their products and services, whether they were ready to order, planning an event, or comparing their options.
Our job was to help build that visibility and create a foundation the business could continue to build on.
A Long-Term Approach to SEO
When we started working with Silver Rose in 2020, we knew they had something special. We’d tasted their food ourselves, and as self-appointed dessert connoisseurs, we knew right away they were exceptionally good at what they do. Our job was to help more people find them online so they could join the fan club, too.
We worked with the owners to build an understanding of how inbound marketing supports business growth, then focused on creating genuinely helpful content that answered customers’ questions and built trust. We believe good SEO starts with understanding people, not just checking off boxes for search engines.
We also collaborated with a local graphic designer to create branded resources that offered genuine value to people searching online. One of those resources has become a particularly strong source of organic visibility, generating 3.9 million impressions over the past 16 months. It's a good example of how useful content can connect a business with people searching for answers, sometimes in ways that exceed what we initially anticipate.
From strengthening the website’s SEO technical foundations to supporting the business as it expanded into additional locations, we continued building on that work over time. We also made sure the website reflected what was happening in the real world, helping connect Silver Rose’s community presence and growing reputation with its online visibility.
It's search engine optimization, not search engine one-and-done. We continue to maintain and build on that foundation as the business grows.
The Results
Comparing July 2022 with July 2026, the website's organic search impressions increased by more than five times.
+557%
Monthly Organic Impressions
54,500 to 358,000 monthly impressions, July 2022 to July 2026
33 -> 7.3
Average Google Position
From well outside page one to an average position within the first page.
1,299
Unique Ranking Keywords
In September 2026, Silver Rose ranked on page one for 1,299 unique keywords.
+137%
Year-One
Growth
Monthly impressions increased by more than double-digit percentage growth in the first year.
6 Years
Long Term Consistency
An ongoing client relationship focused on sustainable growth.
A few other key growth results:
• Year One: Monthly impressions increased by 137%.
• Year Two Compared with Year One: Impressions increased by another 201%.
• Year Three Compared with Year Two: Impressions increased by another 111%.
• 2026 Organic Impressions To-Date: ~ 3.7 million
"We've been working with Nikki since 2020.Our goal was to increase our online presence and SEO and that is exactly what Nikki did/is doing. If anything let her do your competitor matrix - it will open your eyes to how you stand in the market. She diligently works to improve your business no matter what industry you're in. You won't be disappointed!"
Silver Rose Bakery
Growing Alongside the Business
The company grew from a two-owner operation into a business with a team of more than 20 people and multiple locations.
Business expansion takes a lot more than SEO. But when a business grows, its website needs to grow with it. New locations, services, products, and customer needs can all create new opportunities for relevant search visibility.
Our job was to help the website and SEO kept pace with the business rather than treating it as a one-time setup.
As they grow, their menu changes constantly, which requires constant Shopify updates (and taste tests, which I definitely don’t mind!). Their SEO has to keep pace with products and discontinued offerings. We’ve also helped coordinate with other marketing partners as their needs changed.
Timeline of growth:
2016 - Opened as a cottage bakery
2020 - Hired Garrison Agency
2023 - Opened the first storefront
2026 - Opened a second storefront
What This Case Study Demonstrates
• A website can build meaningful organic visibility over time, even if we didn’t build it.
• Content should reflect what customers actually want to know.
• Local SEO can support a business as it expands.
• A strong real-world reputation and a useful website can reinforce each other.
• Long-term consistency can compound into substantial search visibility.
Nikki and Chris are incredibly knowledgeable and an expert in their field. There is no one else I’d recommend before Garrison Agency for any SEO, copywriting, and web design. They don’t leave you hanging. I appreciate their continuous follow up an follow through as well as their amazing communication. I highly recommend them!
Angela Reiter, LMT
IT Massage & Bodywork
I cannot recommend them enough for assisting with SEO and help with the website, Google and Yelp. They’ve kept me on track and have helped my business tremendously. You won’t regret working with them!
Dr. Konner Ackerman, DC
Elevation Spine & Sports Med
They’re absolutely fantastic to work with! Nikki is incredibly responsive and when I have a question she explains it in a way that I can understand. If you follow their strategy you will be amazed with the results! Anyone looking for a website builder or an SEO company needs to give these guys a call. You won’t be disappointed!
Chas Karakey
Claibourne Counseling